The Anita Dongre label is designed for the modern Indian focussed on our distinct sensibilities. The designs fuse contemporary silhouettes with Indian influences – using clean, elegant lines to create an effect that can best be described as global chic.
The Anita Dongre label has four brand extensions:
Timeless: Anita Dongre Timeless captures traditional weaving artistry, handmade embroideries and fabrics in an eternal collection that is proudly handed down over generations.
Iinterpret – This label fuses contemporary silhouettes with Indian influences. The lines are elegant, clean and accentuates femininity.
Pinkcity: Anita Dongre Pinkcity is a rare collection of jewellery designed using highly-skilled traditional Rajasthani craftsmanship, Meenakari and Jadau.
Grassroot: Grassroot is the result of Anita Dongre’s commitment to empowering rural women, employing traditional craftsmanship and using eco-friendly fibres. It encompasses select collection across all the brands.
Exclusive outlets – Mumbai | Delhi | Bangalore | Kolkata
Store Type – Couture / Fashion Designer
Outfit – Made-to-order, Ready to wear
Outfit Style – Ethnic, Bridal, Indo-western
Light Lehenga – 80,000 – 2,00,000
Bridal Lehenga – 1,50,000 – 3,50,000
Anarkalis / Dresses – 60,000 – 1,50,000
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